Digital
Marketing
Knowledgebase

The Creative Method = The Scientific Method

At its best, creativity in advertising and storytelling is not random inspiration. It is disciplined exploration. The scientific method gives us a cycle: observe, hypothesize, test, refine. A great creative process mirrors that same rhythm. When you apply the scientific method to creative work, you bring structure to imagination. The result is not only more … Continued

Why You Need Content Strategy

Not catching as many people's attention as you hoped to? Try refining your content strategy. (5 min)